Businesses use stickers for product labelling and identification purposes all the time. But are they really the best option for this? There are pros and cons to using stickers for product labelling, and it ultimately depends on the needs of the business and the products being sold. Let’s take a closer look at some of the key considerations you order stickers online:
1. Sticker labels are low-cost
When it comes to sticker labels, cost is certainly a major factor. They are one of the most affordable branding solutions out there, which is why they are so popular among businesses of all sizes. You can order large quantities of stickers for a relatively low price, and this makes them a great option for businesses that want to promote their products on a budget.
2. They can look cheap
However, one of the drawbacks of stickers is that they can sometimes look cheap. This is especially true if you don’t choose a high-quality printing company. If you want your stickers to look professional and make a good impression, it’s important to invest in a quality printing company that uses high-quality materials. You can check this by requesting a material sample before placing your order.
3. You can customize them
One of the great things about stickers is that they are highly customizable. You can choose the size, shape, and design of your stickers, and you can even add your own logo or branding. This makes them a fully personalised branding solution and a great way to promote your brand and get your name out there – without having to make compromises. You can even choose a paper label to showcase your sustainable products.
4. They are mainly used offline
In the world of digital marketing, custom stickers might not be your first choice. They are not as scalable as online ads and will not deliver as much information. So, especially as an E-commerce business, you might not see the worth of stickers. But with a few tricks, like QR codes, a physical sticker can quickly enhance your online presence – and product packaging is always needed.
5. Custom labels elevate the look of your product
If you want your product to look more professional and elevate the look of your brand, custom labels are a great option. This is especially true if you invest in high-quality materials and printing. Custom labels can give your product a high-end look that will make it stand out from the competition. They also allow you to jump the queue and get that professional look for less.
Ultimately, whether or not stickers are the right choice for your business depends on your specific needs and goals. Custom stickers and labels work brilliantly if you have a great sticker printer you can rely on. Have you had any experiences with sticker marketing? Let us know in the comments.