Handyman services are a great business to start, but you’ll probably have a lot of competition in your area. What you need to do is to make yourself stand out, and make sure people in the area know about you. However, you may not have the budget needed to run a full-fledged campaign. The good news is that you only need to focus your efforts to market your services well to a relevant audience. Here are a few tips to help you get started.
Focus on local SEO
Local SEO is the way to go if you want to market your handyman services without going over budget. It will help you stay within your budget and also target a relevant audience. First of all, claim and optimize your Google My Business listing. Ensure that any business information up there is accurate, and encourage customer reviews. For your keyword strategy, target local keywords like “handyman services near me” and “home repair services [your neighborhood]” in your website content.
Also create local content such as blog posts about local home improvement tips and community events. You can also optimize your content for voice search by using natural language and long-tail keywords. By implementing these tactics, you can increase your visibility in local search results and attract more customers in your area.
Distribute flyers and put up posters
First of all, your flyers and posters need to be visually appealing. You don’t need to spend huge amounts of money on designers for this purpose. You can simply use the handyman flyer templates on PosterMyWall and customize your favorite options. Then, print these out and share them around town. Do the same for your posters. Just make sure these have your contact information, service details and other relevant information prominently displayed.
Focus on strategic placement in high-traffic areas. Distribute these flyers at community centers, libraries, and local events. Also consider door-to-door canvassing in your service area to introduce yourself and leave flyers. You should also talk to local businesses and ask for permission to put up posters and place flyers on their premises.
Join online listing pages
Start with your Google My Business profile to establish your online presence. Ensure your business information is accurate and up-to-date. Also check if reviews are enabled and put up a few recent photos of your services and your flyers. Next, create profiles on other relevant directories like Yelp, Angie’s List, and HomeAdvisor. Optimize your profiles with high-quality photos, detailed descriptions of your services, and positive customer reviews.
Then, encourage satisfied customers to leave reviews on these platforms. Regularly update your profiles to keep your information current. Make sure you are responsive to reviews on these platforms, so that customers know they are being listened to. With this technique, you can increase your visibility, attract new customers, and build credibility in your local market.
Run targeted email campaigns
First of all, start by building an email list through your website, social media, and in-person interactions. After that, segment your email list based on factors like location, service interest, and past customer behavior. Then, you should create personalized email content that addresses specific needs and offers relevant promotions. Your email campaigns should be visually attractive and also convey the information you want to send out. So, take your time to get it right and test different versions out.
Make sure you focus on your subject lines to entice recipients to open your emails. Use online subject line scoring tools to really get these right. As a rule of thumb, keep things short and simple. Track your email campaign performance to measure engagement and conversion rates. If you utilize email marketing well, you can nurture customer relationships, generate leads, and drive repeat business.
Share business cards
Design an attractive business card you can hand out around your area of service. Make sure you always have a few on you in case you meet someone who might be interested in your services. Also attend local business events, conferences, and community gatherings to network with potential clients and distribute your cards.Make sure you hand out cards to customers after completing jobs or during consultations.
You can also leave business cards at local businesses like hardware stores, coffee shops, and restaurants. While these cards may seem like a thing of the past, they are actually quite effective. People are more likely to remember you if you hand them a business card and let them know about your services. In addition, when someone sees your cards lying around, they’ll be reminded of relevant work they need done, and call you for the purpose.
In conclusion, there are numerous budget-friendly ways to market your handyman services. The key is to stick to a relevant audience and focus on your area of service.