Alex Perez-Tenessa. (LinkedIn Image)

Trendio, a stealthy Seattle startup making a video buying support centered on attractiveness items, elevated $3 million.

The organization is led by Alex Perez-Tenessa, a former vice president at Amazon who most just lately led the tech giant’s U.S. Key Movie enterprise. He also was a VP for Amazon’s global electronic and bodily publications company, and was a vice president of elegance and particular treatment for CVS Health for four many years ahead of becoming a member of Amazon in 2017.

Perez-Tenessa would not reveal far too a lot of specifics about Trendio when achieved by GeekWire, immediately after we noticed a SEC filing that observed the new funding. He claimed the organization is “pre-start.”

“We give shoppers a new way to uncover and have interaction with magnificence solutions,” he reported.

Here’s far more about the company’s company, by means of its internet site:

At Trendio, we spend many hours curating the ideal goods in just about every natural beauty classification, generally from up-and-coming, lesser-identified models. We continually pick out merchandise that support buyers attain their most effective self whilst meeting the greatest bar in phrases of ethical, sustainable, and equitable production.

We lover with the most passionate creators to existing those products and solutions on video clip, giving shoppers the ideal information and facts they can get on every product or service, from a authentic individual.

We regard our customers’ time and make investments closely in know-how that adapts the goods we advise and the information of each and every online video to just about every buyer, so that every single of them sees the products and solutions and info they treatment about and absolutely nothing else. And we by no means have stock, so we have no incentive to promote by means of any solution.

In some strategies, the premise of Trendio is comparable to Amazon Dwell, the tech giant’s livestreaming system that assists manufacturers endorse discovery of their merchandise as a result of stay online video.

The pandemic assisted spur on the web splendor product or service buying, Crunchbase documented in September, even though M&A action has greater for enterprise-backed magnificence and cosmetics startups.

The U.S. online personalized treatment current market is envisioned to reach $79 billion in 2025, up from $53 billion in 2021.

Trendio’s backers include things like Madrona Enterprise Team, Angel Ventures, Fab Co-Generation Studios, Kima Ventures, and Gaingels.

Perez-Tenessa leads the organization with David Olmos, chief technological innovation officer, a previous exec at The 2nd Pores and skin Co. and QCrash. Other staff include VP of Information Julie Novak, who used seven many years at Amazon and aided lead Amazon Stay Leah Grubb, previous head of make-up at Glossier and Samuel Moreno, previous lead mobile engineer at Holvi.

Here’s other startup funding information across the Pacific Northwest tech ecosystem.

Tagboard elevated an additional $2.3 million, just a few months right after asserting a $8 million round. New buyers include WestRiver Team, Spivy Private Money, and Sports activities Loft. Started in 2011, Tagboard develops live creation and graphics technological know-how utilized by sports and entertainment providers. Tagboard employs 40 folks and is led by CEO Nathan Peterson, who was promoted in January. Anthony Bontrager, controlling director at WestRiver, has joined the board.

Union.ai came out of stealth method and introduced a $10 million seed round. The Seattle-spot startup gives an open up supply workflow orchestration platform known as Flyte, which will help firms run equipment discovering workflows. Union.ai CEO Ketan Umare served acquire the underlying technological innovation whilst he was an engineer at Lyft. He previously worked at Amazon and Oracle. NEA led the spherical.

Kivo, a regulatory software supplier primarily based in Portland, Ore., raised a $3 million seed round. The startup, which spun out of Aspect Lifetime Sciences previously this calendar year, aids daily life science firms manage documents and collaborate in actual-time. Aspect Daily life Sciences and Oregon Enterprise Fund led the round, with participation from Rogue Ventures, Cascade Seed Fund, and Peninsula Ventures. Kivo is led by CEO Toban Zolman, a former vice president at Cloudability.

Direqt, which assists articles publishers and model advertisers create RCS (Prosperous Interaction Solutions) chatbots, raised $1.3 million. The startup just lately partnered with Vodafone to enable energy a RCS messaging rollout with Vogue. The 7-human being enterprise is distributed across the U.S. its co-founder Myk Willis is dependent in the Seattle location. CEO John Duffy previously led 3Cinteractive.

— Wavy, a Vancouver, B.C.-centered “culture management” startup, lifted a CAD $2.5 million seed spherical. The 3-12 months-previous organization allows distributed groups take part in team-constructing encounters. Laconia Funds led the spherical, which included Garage Capital, Two Smaller Fish Ventures, Archangel, Backbone Angels, and other folks. The startup is led by CEO and co-founder Shawn Hewat, a former internet marketing guide at Nudge.





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